Viral Vertical
Creator footage turned into UGC ads that hook in one second.
- Role
- UGC ad editing & design
- Year
- 2025
- Stack
- Premiere Pro · After Effects · Photoshop
Context
Viral Vertical produces UGC ads: phone-shot videos by real creators, built for TikTok, Reels and Meta campaigns. Since 2024, I have been working with them as a freelancer on ad editing and design.
What I did
I get raw footage and deliver ads ready to run: a hook that stops the scroll, dynamic captions, benefit banners and a call to action. Every video is cut into several lengths, formats and languages so the brand can test what works.
Outcome
Seven brands, close to 140 final deliverables not counting iterations, in four formats (9:16, 1:1, 4:5, 16:9) and four languages (French, English, Dutch, German).
The process
It all happens in the first second
Demak'Up makes unbleached cotton pads. Three concepts: “Blackheads, sound familiar?”, a winter routine and a sensitive-skin tip. Each one comes out in four cuts, Hook, Short, Mid and Long (9 to 32 s), with benefit banners and a promo at the end. The versions were refined through feedback, from V1 to V3.
Selling an app in one minute
Momenzo is an app that creates listing videos for estate agents. The ad is in English: an agent shows the app on her phone, a striking figure opens the video (+403% inquiries on listings with video) and the offer comes at the end. I delivered six variants, each also without text so the team can adapt it again.
Testing at scale
For the Orbeez blaster, a single shoot: a mother, her son, the toy. I cut 16 edits from it, long (48 s) and short (29 s), each delivered in vertical and square, so 32 files. Fitbee, a compression-sock brand, targets the Netherlands: five different hooks on the same video, in Dutch, plus a German version. Either way, the brand keeps running the variants that convert.
Telling a brand's story
L'Atelier de Clémentine makes handmade jewellery. No aggressive promo here: a grandmother and her granddaughter tell the workshop's story, then a Christmas version presents the jewellery as gifts. Two concepts, three variants each, in vertical and square.
One visual, every format
Tena Men, partner of the French rugby team, runs a “Match weekend” offer: 50% off with a promo code. The same message has to work as a 9:16 story, a 4:5 post, a 1:1 square and a 16:9 banner. For each format I recompose: the headline, the number, the product and the partner logo move to stay readable.
One match, one code, one face
Each match gets its own promo code (FRANCEXAUSTRALIE, FRANCEXFIDJI, ALLEZLESBLEUS) and flags. The models rotate from one visual to the next, dressed or in underwear, to test what gets clicks. Over 40 visuals in all for a single operation, versions included.
A full campaign, built for teens
For the launch of Nana's teen period underwear, a pink, pop world that speaks to its audience: teen bedrooms, sleepovers, short messages (“Protection all night long”, “0% leaks”). The same world is rolled out as squares, stories and banners.
Stories, banners and versions
The 9:16 stories leave room for the face and the slogan, the 1200×628 banners go straight to the product. For the “Try to win a gift every day” giveaway, three versions came before the right one.
